LEVER is the first early-stage investment and advisory firm in China focused on alternative proteins. The team has over 15 years combined experience in the alternative protein area and has invested in 45 alternative protein startups globally, including industry leaders such as Beyond Meat, Impossible Foods, JUST and Memphis Meats.
LEVER China's partners include food and beverage leaders COFCO and Yili Group, the National Industrial Trade Organization China Plant-Based Food Industry Alliance, and top global alternative protein ingredient and service companies Givaudan and Cremer, among others.
LEVER China is committed to investing in early stage companies in the domestic alternative protein sector (plant-based meat, eggs and milk and cell-cultured meat, eggs and milk) and empowering companies through its expertise and network in the sector to promote the development of the domestic alternative protein sector and create a healthy and sustainable food system. In addition to its investment business, LEVER China also provides consulting services to various food companies, alternative protein startups, investors and other related organizations, providing the latest information on the global alternative protein industry, connecting them with relevant resources, and helping them explore business expansion, entrepreneurship and investment opportunities in the alternative protein sector.